Chapter 11: Marketing Management
Part B: Business Finance and Marketing — Chapter 11: Marketing Management
Content Bank — Chapter 11 (Marketing Management)
- Marketing concept and functions of marketing
- Marketing mix (4 Ps): Product, Price, Place and Promotion
- Product planning, branding, packaging and labeling
- Market segmentation, targeting and positioning (STP)
- Channel management, retailing, e-commerce and after-sales service
