CBSE Class 11 Marketing Syllabus 2025–26 | NCERT
CBSE Class 11 – Marketing
(Based on NCERT | Latest CBSE Curriculum 2025–26)
📈 CLASS 11 – MARKETING
Board: CBSE
Subject: Marketing
Academic Year: 2025–26
📝 QUESTION PATTERN & MARKING SCHEME (CBSE)
Theory Examination: 70 Marks
Time: 3 Hours
Question Paper Structure
- Section A: MCQs / Very Short Answer (1 mark each)
- Section B: Short Answer Questions (2–3 marks)
- Section C: Long Answer / Case-based Questions (4–6 marks)
- Application-oriented and real-life business situations included
- Map-based questions: Not applicable
Internal Assessment / Project Work: 30 Marks
- Marketing project / Market survey
- Viva Voce / Presentation
Total Marks: 100 (70 Theory + 30 Internal Assessment)
📚 SYLLABUS – UNIT-WISE (AS PER NCERT & CBSE 2025–26)
NCERT Book: Marketing – Class XI
| Unit | Chapter / Topic | Learning Outcomes / Chapter Summary |
|---|---|---|
| Unit I | Introduction to Marketing | Understand the concept, nature and scope of marketing and its role in modern business. |
| Unit II | Marketing Concepts and Philosophies | Learn different marketing philosophies such as production, product, selling, marketing and societal marketing concepts. |
| Unit III | Understanding Consumer Behaviour | Study consumer needs, motives, buying behaviour and factors influencing purchase decisions. |
| Unit IV | Market Segmentation | Learn the basis of market segmentation, target markets and positioning strategies. |
| Unit V | Product Planning and Development | Understand product classification, branding, packaging, labelling and product life cycle. |
| Unit VI | Pricing Decisions | Learn pricing objectives, factors affecting price determination and pricing strategies. |
| Unit VII | Promotion and Communication | Study advertising, sales promotion, personal selling and public relations. |
| Unit VIII | Distribution Channels | Understand channels of distribution, logistics, warehousing and retailing concepts. |
| Unit IX | Marketing Environment | Learn about internal and external marketing environment and their impact on business decisions. |
| Unit X | Emerging Trends in Marketing | Study digital marketing, social media marketing, ethical marketing and green marketing. |
📌 PEDAGOGY & ASSESSMENT NOTES
- Emphasis on practical understanding of markets and consumers
- Case studies and projects develop analytical and decision-making skills
- Encourages creativity, communication and entrepreneurial thinking
- Project work is mandatory and scoring
🔍 RELATED KEYPHRASES
- CBSE Class 11 Marketing Syllabus 2025-26
- NCERT Marketing Class 11 Curriculum
- Class 11 Marketing Exam Pattern CBSE
- CBSE Marketing Project Work Class 11
- Marketing Management Basics Class 11
❓ FREQUENTLY ASKED QUESTIONS (FAQs)
Q1. Is Marketing a practical subject in CBSE Class 11?
Yes, Marketing includes project-based internal assessment worth 30 marks.
Q2. How many marks are allotted for theory in Marketing?
The theory examination carries 70 marks.
Q3. What type of project work is required in Marketing?
Students usually conduct market surveys, product studies or case analysis.
Q4. Is Marketing useful for future careers?
Yes, it is useful for careers in business management, sales, advertising, digital marketing and entrepreneurship.
Q5. Is Marketing a scoring subject in Class 11?
Yes, with concept clarity and a well-prepared project, Marketing is considered a highly scoring subject.
