CBSE Class 12 Marketing Syllabus 2025-26 | NCERT
CBSE Class 12 – Marketing
Class: XII
Subject: Marketing
Board: CBSE (Central Board of Secondary Education)
Question-Pattern & Marking-Scheme (Official CBSE 2025-26)
Total Marks: 100
• Theory: 60 marks
• Practical / Internal Assessment / Project: 40 marks (includes project, viva, practical file, demo of skills) (CBSE Academic)
Exam Duration: 3 Hours (Theory)
Paper Structure:
Section A – Objective / Skill Based
• Objective type / employability skills application questions
Section B – Subject-Specific Questions
• Short answer + long answer questions based on theory syllabus, including case-based / MCQ formats common in CBSE papers (varied mark values). (CBSE Academic)
Types of Questions:
• MCQs / Objective items
• Short-answer questions
• Long-answer / descriptive questions
• Case-based / competency-based (application) questions
• Practical + project + viva voce (assessed internally) (CBSE Academic)
CBSE 2025-26 Marketing Syllabus Table
| Unit | Chapter / Topic | Overview / Learning Outcome |
|---|---|---|
| A. Employability Skills (10 Marks) | ||
| Unit 1 | Communication Skills-IV | Helps learners communicate in professional scenarios, enhance listening & speaking tailored to marketing contexts – includes workplace communication strategies. (CBSE Academic) |
| Unit 2 | Self-Management Skills-IV | Focuses on personal effectiveness, time management, self-discipline important for marketing roles. (CBSE Academic) |
| Unit 3 | Information & Communication Technology Skills-IV | Application of digital tools, use of software in marketing planning and promotions. (CBSE Academic) |
| Unit 4 | Entrepreneurial Skills-IV | Develops entrepreneurial mindset; idea generation, opportunity assessment in marketing. (CBSE Academic) |
| Unit 5 | Green Skills-IV | Sustainability practices relevant to modern marketing and eco-friendly consumer offerings. (CBSE Academic) |
| B. Subject-Specific Skills (60 Marks) | ||
| Unit 1 | Product | Understanding product concepts, classifications, product levels, packaging and labeling; product life-cycle and branding fundamentals. (Commerce A Tease) |
| Unit 2 | Price Decision | Study of pricing objectives, factors affecting pricing, strategies and methods of pricing decisions. (Commerce A Tease) |
| Unit 3 | Place Decision: Channels of Distribution | Distribution concepts, intermediaries, functions and channels, logistics and supply chain basics. (Commerce A Tease) |
| Unit 4 | Promotion | Promotion mix elements — advertising, sales promotion, personal selling, publicity; integrated marketing communication basics. (Commerce A Tease) |
| Unit 5 | Emerging Trends in Marketing | Contemporary trends such as digital marketing, social media, ethical practices and consumer engagement. (Commerce A Tease) |
| Practical / Internal Assessment | Project + Viva + Skills Demonstration | Practical application of marketing concepts, project work, viva voce evaluation with real-life marketing assignments. (CBSE Academic) |
Related Keyphrases
- Class 12 CBSE Marketing syllabus 2025-26
- CBSE Marketing subject code 812 curriculum
- CBSE Class 12 Marketing question paper pattern
- Marketing II syllabus and marking scheme CBSE
- Latest CBSE Marketing board exam structure
FAQs – CBSE Class 12 Marketing
Q1: What is the total mark structure for CBSE Class 12 Marketing?
The subject carries 100 marks — 60 marks for theory and 40 marks for practical/internal assessment/project. (CBSE Academic)
Q2: Does the Marketing exam include practical assessment?
Yes. It includes project work, viva, practical file and demonstration of skill competencies as part of the internal assessment. (Our Own English High School – Sharjah)
Q3: What are the major units in the marketing syllabus 2025-26?
There are two parts — Employability Skills (communication, self-management, ICT, entrepreneurial, green skills) and Subject-Specific Skills (product, price, place, promotion, emerging trends). (CBSE Academic)
Q4: Is the theory paper objective or subjective?
The theory paper includes a mix — objective (MCQs, competency questions), short-answer and long-answer questions, often with case-based components. (CBSE Academic)
Q5: Are emerging trends in marketing part of the syllabus?
Yes — Unit 5: Emerging Trends in Marketing covers contemporary marketing trends relevant for modern business settings. (CBSE Academic)
